31 de mar. de 2011

A NEW EXPRESSION

As everybody knows there is a very interesting thing in languages: expressions that exist only in that language.

Do you know what is: THE ELEVATOR PITCH?

ELEVATOR PITCH is a concise, carefully, planned description about your company, yourself, your career, that any person could understand in the time it takes to ride up an elevator. A good elevator pitch is less than 60 seconds long.

An ELEVATOR PITCH must answer the following questions (if it is about you):

- What exactly do you do?
- what is your previous experience?
- What is your competitive advantage?
- What is your future potential?
- How successful are you?
- How much money do you need?

To have this kind of summary of your professional profile is very important when you are participating in a selection process. So try to answer the questions in 60 seconds... and keep them always in mind.

See you the next time...

Teacher Andréa